CLIENT: Ball State University Cardinal Varsity Club
PROJECT: concept to creation of BSU CVC membership booklet, including photo art-direction
APPLICATION: Adobe Creative Suite
PROJECT: concept to creation of BSU CVC membership booklet, including photo art-direction
APPLICATION: Adobe Creative Suite
Front cover had athletes photos in sports actions. The page following had occupations in the same positions.
Basketball players become architect and contractor.
Baseball catcher became a contractor or natural resources in-the-field.
Golfer becomes elementary teacher.
Swimmer becomes recording artist.
Interior page showing fold-out.
Campus map illustration.
The following sketches were shown to the client as concepts:
The following sketches were shown to the client as concepts:
Football player becomes emergency medical personnel. (This option was not selected for execution.)
Track runner becomes police officer. (This option was not selected for execution.)
Tennis players become businessmen. (This option was not selected for execution.)
Team sport (such as soccer) becomes a board room with executives. (This option was not selected for execution.)